The New Logo
Along with a revitalised Lim Kim Hai Group came a brand new logo to reflect its new directions and aspirations.
The logo retains the original spirit of LKH while injecting fresh new elements intended to appeal to the younger generation. The triangular icon is retained to depict the unchanging and strong tripartite relationships between the company, clients and suppliers, and the extensive support it enjoys and a broad customer base. The colour gold is chosen to signify the “Gold” element whereas the blue background signifies “Ocean” in the chinese words “Kim” and “Hai” respectively.
The three entities within the Group share the same iconic elements, symbolising their excellent unity and synergy. The letter “L” has been shifted downwards to stand alongside “K” and “H”, declaring that this is a company that offers equal opportunities, all the more that it has now grown far beyond a family business.